The visit of the 4th edition of S!TE – Swahili International Tourism Expo – as Tanzania’s leading International indoor Tourism Expo was a great success meeting not only government organizations as the host the Tanzania Tourist Board (TTB), but also NGOs and the private sector. It was a great room for discussion for development of sustainable tourism as well as destination marketing within the eastern African community. It was an honor for 7o7 Marketing to hold to presentations and two workshops about marketing strategies for the German speaking world. We want to bring tour operators together to increase tourist arrivals for other destination, tour operators or accommodations. The Expo was held from October 12th – 14th, 2018 at Julius Nyerere International Conference Center. 150+ exhibitors from more than 13 different African countries, including Tanzania Mainland, Zanzibar, Kenya, and other East and Southern African countries. The Expo focused on inbound and outbound travel business to and within Africa. Hundreds of Travel & Tourism professionals from all over the world are attended the three day expo.
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