The United German Print joint-stock company commissioned us to design a print campaign to attract new customers to their web portal. The target group includes graphic designers and print service providers (B2B). The headline “Printers and graphic artists : Unite!” speaks on the one hand quite specifically the target group, and further underlines the partnership principe of the business model.

Alluding to the competition between these B2C online printing the design of shark was elected, which is facing a strong alliance of the United German Print joint-stock company. Here are the advantages of the Community principe highlighted. Among the designs were further comparisons from the animal world.

Client: Vereinte Deutsche Druck AG, Großschirma

Task: Print-Kampagne www.vdd-ag.de

Period: 2015